Make Your Site Appear in Google
Great Content encourages people to link to your pages and shows Google™ your pages are interesting and authoritative. This leads to search engine success because Google™ wants to show interesting and authoritative pages in its search results. It's that simple!
Check our SEO Explained in Pictures page for a quick, simple overview. It's guaranteed to help you understand SEO.
How Does Google Rank Pages?
Google promotes authority pages to the top of its rankings so it's your job to create pages that become authority pages. This involves writing content people find useful because useful content is shared in blogs, twitter feeds etc., and over time Google picks up on these authority signals. This virtuous circle creates strong and sustainable Google rankings.
Search Engine Optimisation or SEO is the simple activity of ensuring a website can be found in search engines for words and phrases relevant to what the site is offering. In many respects it's simply quality control for websites. Having said that, if there was ever an industry that was little understood by outsiders it's SEO.
Ask some SEO companies about SEO and they'll try and blind you with science and confuse you into thinking it's a black art. Say to some companies what is SEO and two hours later you'll be none the wiser. Not so here at Red Evolution. We love seeing the light bulb go on when our clients get it. We prefer our clients to not only know what we are doing for them, but why!
How Do I Get Links?
Links are important but don't confuse quality with quantity and don't think about links in isolation from your content. It's vital to understand that having great content massively increases your chances of securing natural links from quality relevant pages. These links will help you the most.
In simple language if you have something worth linking to you might secure links worth having. Great sites don't link to poor quality content, why would they?
Do your homework and understand what kind of content your potential customers are looking for. Create a great site, create content people need and make it easy for them to share it. Do this and you'll start to see your website traffic increase.
What Really Matters if you do SEO
In my opinion, here are the things that really matter if you do SEO in 2019, and I would wager that both white-hats and black-hats would agree on these:
Don’t block your site
Don’t confuse or annoy a website visitor
Don’t block Google from crawling resources on your site or rendering specific elements on your page
Have a responsive design that works on mobile and desktop
Be situated local to your target customer
Geotarget your site in Search Console AKA Google Webmaster Tools (unless you have a country specific domain)
Put your keyword phrase at least once in the Page Title Element
Put your keyword phrase at least once in the Main Content on the page (at least once in page copy (in Paragraph tags)
Avoid keyword stuffing main content
Optimise your meta description to have a clickable useful SERP snippet
Ensure the Main Content of the page is high-quality and written by a professional (MOST OF YOUR EFFORT GOES HERE – If your content is not being shared organically, you may have a content quality problem)
Ensure the keywords you want to rank for are present on your site. The quality of competition for these rankings will determine how much effort you need to put in
Use synonyms and common co-occurring words throughout your page copy
Add value to pages with ordered lists, images, videos and tables
Optimise for increased ‘user intent’ satisfaction (e.g. increased dwell times on a page or site)
Keep important content on the site updated a few times a year
Trim outdated content from your site
Avoid publishing and indexing content-poor pages (especially affiliate sites)
Aim for a good ratio of ‘useful’ user-centred text to affiliate links
Disclose page modification dates in a visible format
Do not push the main content down a page unnecessarily with ads etc
Link to related content on your site with useful and very relevant anchor text
Use a simple navigation system on your site
Create pages to basic meet W3C recommendations on accessible HTML (W3c) (H1, ALT text etc)
Create pages to meet basic usability best practices (Nielsen) – Pay attention to what ‘annoys’ website visitors
Create pages where the main content of the page is given priority, and remove annoying ads and pop-ups (especially on mobile)
Develop websites that meet Google technical recommendations on (for example) canonicalization, internationalisation and pagination best practices
Ensure Fast delivery of web pages on mobile and desktop
Provide clear disclosure of affiliate ads and non-intrusive advertising. Clear disclosure of everything, in fact, if you are focused on quality in all areas.
Add high-quality and relevant external links (depending if the query is informational)
If you can, include the Keyword phrase in a short URL
Use the Keyword phrase in internal anchor text pointing to this page (at least once)
Use Headings, Lists and HTML Tables on pages if you show data
Ensure on average all ‘Main Content’ blocks of all pages on the site are high-quality
Ensure old SEO practices are cleaned up and removed from site
Avoid implementing old-school SEO practices in new campaigns (Google is better at detecting sites with little value-add)
Consider disavowing any obvious low-quality links from previous SEO efforts
Provide Clear website domain ownership, copyright and contact details on the site
Share your content on the major social networks when it is good enough
Get backlinks from real websites with real domain trust and authority
Convert visitors (whatever that ‘conversion’ may be)
Monitor VERY CAREFULLY any user-generated content on your site, because it is rated as part of your own site content
Pay attention to site security issues (implement https, for example)
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